Location Intelligence
Analyze location-based metrics, such as demographic composition, foot traffic patterns, location performance, and accessibility, to gain insights into consumer behavior, trends, and operational efficiencies.
Demographics
Empower yourself with Demographic Intelligence.
Targeted Marketing: Tailor your Marketing efforts to appeal to your specific audience and focus on advertising events or stores that cater to the demographic profile of your visitors.
Expression of Interest
Capture what your visitors are interested in.
Visual Merchandising: Get insights into the effectiveness of visual merchandising techniques, such as window displays, endcap promotions, or product arrangement. By analyzing which displays / areas attract the most attention and engagement, refine your merchandising strategies to maximize impact and sales.
Tenant Attractiveness
Track which tenants / stores your visitors prefer.
Performance Measurement: Gauge the performance of your retail tenants. By tracking the ratio of visitors to actual sales, identify which stores are successfully converting foot traffic into revenue and which may be struggling.
Flow Analytics
Understand the flow of your visitors.
Enhance Customer Experience: Improve the overall customer experience. By strategically placing amenities such as rest areas, seating areas, or food courts along popular walking routes, provide convenient resting spots for shoppers, encouraging them to stay longer and spend more.